Creating the new new
Challenging the status quo, seeing limits as an invitation, creating the new new: that is our mission. To accomplish this, we use intelligent strategies, surprising creations and draw on future technologies.
SCHACHZUG – We make the Brand Experience Move.
SCHACHZUG –
We make the Brand Experience Move.
Brands are alive! We take a brand’s values and beliefs as the starting point for our strategic approach. This allows us to define fields of action, their specific targets and at which touchpoints and with which measures we will achieve them.
Brand
Being remembered is key. We create long-lasting brand experiences with people at the heart. We use neural findings and rely on cognitive interconnection and simplification, as well as the element of surprise.
Experience
Being in the right place at the right time: our trend scouting team is globally present in order to discover the perfect move. This means we know what’s coming and what will work – expertise that we are happy to share with our customers.
Move
Work
Our expertise
Trade Fair
Press Conference
World Premiere
Show
Exhibit
AR/VR
Literature
Roadshow
Showcar Film
Trend Scouting
TVC
Campaign
Apps
Business Report
80%
Brand Experience
20%
Brand Communication
In the fields of Brand Experience and Brand Communication, we realize projects internationally. So far, we can draw on in-depth expertise in the automotive, technology and premium/lifestyle industries. Our clients count the following brands:
First Mover
Thank you for all the exciting and inspiring projects over the past 16 years!
The Crew
Go-getters, creative minds and friends
Frankonian Tradition
Finisher Challenge Roth
Achievements
They See Me Rollin'…
Pre Show Focus
These Guys
Beachday
Escape Guys
Hello, Who You?
Full Focus
The Crew Is Cooking
These Cooks
After Event Smiles
Yes, Cheers!
Ramen, isn't it?
Superdog
B2Run Support Team
Lumberjack
New Experience
Moment Of Radical Sinking
Team Charity
Swifty Evening
Las Vegas Evening
Las Vegas Perspectives
Head Of Good Vibes Only
Press Conference VW
Team Kodiaq
We Did Big Things
World Premiere Incoming
Superb Team
Casual Facts
Agency Insights.
per year
at sports competitions
in bets
foosball table
per year
per year
used
challenges per year
sustainability per year
Sustainability
Future-focused. Driven by impact.
At SCHACHZUG, we believe in rethinking processes, optimizing operations and creating positive impact — because sustainability isn’t just a goal, it’s an ongoing commitment. By working together, we can reshape the event industry, push boundaries, and create meaningful change.
We are proud to be part of a network of 30 event agencies committed to a sustainable core concept and the promotion of responsible business practices.
Together we are working on & publishing the MANIFESTO OF THE GERMAN SUSTAINABLE EVENT AGENCIES NETWORK.
Ready for a game?
Whether on the phone or by email, we look forward to your first move in an exciting encounter!
- ■Loewenichstr. 3
- ■91054 Erlangen, Germany
- ■+49 9131 97 616 - 0
