Škoda Elroq

World Premiere

Client: Škoda
Event: Elroq Car Launch
Production: World Premiere
Role: Lead Agency
F.A.T Ice Race

Zell am See

Client: Volkswagen
Event: F.A.T Ice Race 2024
Production: World Premiere
Role: Show Direction
VW x Cerence

CES 2024

Client: Volkswagen
Event: CES 2024
Production: Press conference
Role: Lead Agency
Skoda Kodiaq

World Premiere

Client: Skoda
Event: Kodiaq World Premiere
Production: World Premiere
Role: Lead Agency
We Are Developers

Recruiting Event

Client: Volkswagen, Cariad, Audi
Event: We Are Developers
Production: Recruiting Event
Role: Lead Agency
Skoda Let's Explore

Let's Explore

Client: Skoda
Event: Let's Explore
Production: Let's Explore
Role: Lead Agency
Volkswagen ID.7

World Premiere

Client: Volkswagen
Event: ID.7 World Premiere
Production: World Premiere
Role: Lead Agency
Volkswagen ID.7

Preload Campaign

Client: Volkswagen
Event: CES 2023
Production: ID.7 Preload Campaign
Role: Lead Agency
ŠKODA Explore More

Launch Event

Client: ŠKODA Auto
Event: Explore More
Production: Hybrid Launch Event
Role: Lead Agency
Harley-Davidson

PopUp Activation

Client: Harley-Davidson
Event: Sportster S | EMEA Launch
Production: PopUp Activation
Role: Lead Agency
CARIAD@CES23

Brand Launch USA

Client: Cariad
Event: CES 2023
Production: Brand Launch USA
Role: Lead Agency
ŠKODA FABIA

World Premiere

Client: ŠKODA
Event: ŠKODA FABIA World Premiere
Production: World Premiere
Role: Lead Agency
Fujitsu

CX Lab

Client: Fujitsu
Event: Fujitsu Customer Experience Lab
Production: Digital Experience Platform
Role: Lead Agency

Creating the new new

Challenging the status quo, seeing limits as an invitation, creating the new new: that is our mission. To accomplish this, we use intelligent strategies, surprising creations and draw on future technologies.

SCHACHZUG – We make the Brand Experience Move.

SCHACHZUG –
We make the Brand Experience Move.

Brands are alive! We take a brand’s values and beliefs as the starting point for our strategic approach. This allows us to define fields of action, their specific targets and at which touchpoints and with which measures we will achieve them.

Brand

Being remembered is key. We create long-lasting brand experiences with people at the heart. We use neural findings and rely on cognitive interconnection and simplification, as well as the element of surprise.

Experience

Being in the right place at the right time: our trend scouting team is globally present in order to discover the perfect move. This means we know what’s coming and what will work – expertise that we are happy to share with our customers.

Move

Work

Our expertise

In the fields of Brand Experience and Brand Communication, we realize projects internationally. So far, we can draw on in-depth expertise in the automotive, technology and premium/lifestyle industries. Our clients count the following brands: